SEARCH ENGINE OPTIMISATION
Search engine optimisation or SEO for short is the process of optimising your website so that search engines can see, navigate and prioritise the content contained on your site. In general if you want your website to be visible in the major search engines like Google and Yahoo, and by visible we mean on the first page of search results, then you really do need to have some sort of search strategy for your website.
The first page of Google's search results contains ten links to websites that they think are most relevant to the search term typed in by the user. So there are only ten spaces on that all important first page, and obviously every company wants to be there, so you should be aware of the competition facing every SEO project. In order to rank well in the search results, your business needs two things: a short term project to optimise the website, known as on-site seo, and a long term strategy to spread the word of your company, known as off-site seo.
On-site SEO looks at the following elements of your website:
- Keyword research and analysis
- Populate site with chosen keywords
- Meta tags (keywords, description)
- Page titles
- Linking structure
- Copywriting
- Alt and title tags
- Accessibility
Off-site SEO looks at promoting your web address across the internet:
- Link building
- Directory submission
- Article submission
- Linkbaiting
- Blogs
- Forums
- Social Media (Facebook, Twitter, Linked In, Digg, etc)
Whether you're looking for a short term solution just to choose and optimise for keywords or you're looking for a two year plan to take your website to the top, we can create a package specific to your requirements. Please use the form on the right to contact us if you require any further information regarding our search engine optimisation packages.
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